the story

Award winning Industrial Designer Patrik Palovaara has created a collection of watches inspired by the ideals of classical form that fit any lifestyle.


To ensure a high level of design maturity, Palovaara chose to apply the design methodology of the automobile industry.
This time intensive process places an emphasis on proportions and dynamic character lines which are crucial to the overall impression. The result is a collection of watches that speak both rationally and emotionally to the user.


When you change your perspective and look past the obvious, you can see things in new ways. You discover opportunities where many do not see anything at all. Then you’re not only creating a watch. You’re creating a PANSAR®.


Pansar Sweden - the story