the design

The Pansar Collection is a crossover of classic elegance and sporty function.
The execution is powerful, and at the same time, simple and functional with a distinct attention to detail.


The foundation is a geometric contour with consistent dynamic character lines that develop a modern form, invoking many elements of Swedish design. Each watch is treated as a unique sculpture while working with the proportions to give a harmonious relationship between the different elements of design.


This is Pansar’s unique look and design signature. It is Pansar’s identity.

Pansar Sweden - the design
Pansar Sweden - the design
Pansar Sweden - the design
Pansar Sweden - the design